the new internet trend of "attack" marketing

Guns magazine, June 2002 issue has an uncanny commentary by Charles E. Petty on how internet product forums seemingly foster the new trend of "Attack " marketing. (my word for it, not his)

Here are his words:

..... Then there was another, and another, who talked about the pistol's comfort, reliability, and accuracy. But those who had good things to say were shouted down by a closed minded tribe. And quite an interesting little hissy fight ensued.

The "Law of the Better Mousetrap" states: "If you build one, the world will beat a path to your door. " But better mousetraps usually have an uphill fight, and are criticized by those irrevocably committed to another brand - even if they have never seen the new one, much less tried to catch a mouse with it. Brand loyalty is sometimes so strong that it denies the possibility of a better choice existing. Credit for this goes to excellent marketing.



That's his words, and it's creepy how close to the mark he hit, apparently ours is not the only discussion forum seeing this trend. But... "excellent" marketing? I don't think so... . clever, yes, but only effective for a short period of time. In the end, the products shall speak for themselves.....

 

OMG

 

Thanks for making Briar's point Bob.

 

How true it is!



Andrew

 

:--) AMEN:--)

 

I'm going to go buy one this weekend - guns mag- and read it. Does it mention incorrect advertizing?



fox

 

YEP,

Its like trying to get your Brothers to agree with you who caught the biggest fish or shot the the most Game when you were kids.

TJ

 

That is the absolute TRUTH!!! Thanks Briar.

 

It's nature of the beast

If you remember when the computer came out alot of the slide rule guys had their noses up at the idea and now look, "technically" you can't live with out one.

I'm hear to tell ya! I know slide rule guys that STILL hate computers, and don't want to hear it

 

Apparently, a certain company thought that original post I made above was directed at them. I don't see where I mentioned anyone. It was a statement, in general, of the way product debates online often descend into a morass of "hissy fights"...

I've been as guilty of it as anyone else in these forums. You know that, and I know that.

 

You guys need to get over it... ..... Quit flogging the dead horse

 

What dead horse, Greg? I thought the article was a powerful corroboration of my often-stated viewpoint that things get out of hand in a hurry when it comes to brand favorites in any internet forum... .

 

come on man, There is now two camps on Auto trannys, Give it a rest!!!!!!!!!

 

I may not be the sharpest tool in the shed, but where were auto trannies mentioned?? I saw it as a general statement that could apply to anything, but directed at a general theme of intolerance.

 

Yea, LSMITH, a general statement, made by the "King of hissy fights". OMG tell'm like it is Bob.

 

Are we going to start with the name calling again?

 

Is it just me or is this thread just a waste of server space. #ad
Come on people, I'm sure you can find somthing better to do with your time than start another 8 page rant. Step away from the keyboard and go tighten your intercooler clamps or somthing.

 

NAME CALLING?????

Certainly not I was quoting Briar Hooper.



I agree with the drift of the article. There has been too much of it go on on this site and other places. You can attack some one; and it is up to that person or concern to clear his, their names/products - like posting pictures with-out explaining. IMHO

 

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Effective use of bungie cord I see lol. I'm sure he'll appreciate you posting that herelol. :-laf :-laf